What Is A Social Network?
A “social network” is a software system used to build online communities of individuals who share similar interests and activities. Popular social network software platforms include Facebook.com, Twitter.com and Myspace.com. In addition to these sites, there are many niche social networking sites that target very focused groups of people. LinkedIn.com is for professional networking, Doostang.com is for college recruiting, and TeamSugar.com is a community for women.
Why Use Social Networks?
Social networks give individuals a place to meet up and connect online. Users can communicate with their friends, network with professionals, or share tips and advice.
While Facebook serves its purpose as the mass site, the one that everyone joins to stay connected with friends, it’s not as effective for other purposes. Niche social networks, on the other hand, are smaller, but can be more powerful, more active, and more fun. Instead of just creating a presence on one of the many social networks out there, we create a mass presence on multiple sites.
Creating A Social Media Strategy
Thunderstruck Media has a depth of experience in social media marketing unmatched by existing advertising agencies or small consultancy agencies. We typically get hired because the big agencies don’t understand the details.
One of the strengths of Thunderstruck Media is that our clients rely on us both to develop and implement strategy for them. This experience has given us insight into how to craft strategic social media plans that can be carried out by our team or seamlessly synthesized within client teams. Thunderstruck has led strategic integrations of social media within existing marketing plans, working alongside advertising and PR agencies, and developed plans that are both on-strategy and on-brand.
Strategic Interactive Development
Thunderstruck has built successful custom web strategies for many companies, and we can do the same for you. We’ll help to devise the right questions you should ask yourself before embarking in a social media campaign, and also help to provide the answers to those very questions.